June 10, 2023
Environment Design for Small Business
COG Design provides environment design that creates functional, visually appealing, and sustainable spaces that improve the user experience.
COG Design provides packaging design for small business to make the product stand out, build brand recognition and improve functionality.
Packaging design is the process of creating a design for the packaging of a product. It is a multidisciplinary field that involves the use of graphic design, branding, marketing, and ergonomics to create an attractive and functional design that effectively communicates the product’s benefits and differentiates it from its competitors.
The main objective of packaging design is to make a product stand out on a store shelf or online platform and make it more attractive to potential customers. A good packaging design should be functional and protect the product, be eye-catching and appealing, and also communicate important information like the product name, ingredients, instructions, and any relevant certifications or warnings.
Packaging design can include a variety of elements such as the shape, size, and materials of the packaging, as well as the graphics, typography, and imagery used on the packaging. It also encompasses the overall look and feel of the packaging, including the colour palette, layout, and hierarchy of information, and the use of textures, patterns, and images.
It’s important to keep in mind that packaging design is not only a visual aspect, it also involves environmental concerns, regulations, and functionality. This is why many companies hire specialised packaging designers, or design agencies that have expertise in packaging, to help them design a package that not only looks good but also is functional and compliant with regulations, and also respects environmental concerns.
Packaging design can be used to improve a brand’s product sales in several ways:
It’s important to keep in mind that packaging design is not a one-time effort, it is an ongoing process that should be reviewed and updated to keep up with the market trends, regulations and customer’s preferences. A good packaging design can be a powerful print marketing tool for differentiating a product and driving sales, but the design should align with the brand’s values and goals, to be effective.
A small business should get professional packaging design assistance for several reasons:
Professionalism: A professionally designed packaging can convey a sense of professionalism and credibility to potential customers and help the product to stand out on a store shelf or online platform.
Consistency: A professional packaging design can create a consistent image across all aspects of the business, which can help to establish trust and credibility with customers and clients.
Experience and expertise: Professional packaging designers, such as the ones at COG Design, have the skills, knowledge and experience to create a design that effectively represents the product and company, and also respects regulations and environmental concerns.
Cost-effective: Professional packaging design can help a small business to save time, resources, and money by not having to do it in-house, and also having a design that meets the expectations and standards.
Meeting Standards: A professional packaging designer will be familiar with the standards and best practices of packaging design, thus will be able to create a design that is not only aesthetically pleasing but also functional and able to meet the business’s goals and regulations.
Align with company’s values and goals: A professional packaging designer will work closely with the business, to understand the company’s values, target audience, and competition, thus creating a design that aligns with the company’s values and goals.
Create a strong visual identity: Professional packaging design can help to create a strong visual identity that can be a valuable asset for the business and increase brand awareness and drive sales.
In summary, a professionally designed packaging can be an effective way for small businesses to improve their product’s packaging, establish trust and credibility with customers, and build a strong and recognisable brand. By hiring a professional, the small business can ensure that its packaging is not only visually appealing but also functional.
The cost of packaging design can vary depending on a number of factors, such as the scope of the project, the complexity of the design, the experience and expertise of the designer or design agency, and the materials and technologies used. Additionally, the location can also play a role in the cost, as some regions may have higher costs of living or doing business.
A simple packaging design package, which could include just a logo design, or a simple design for a single type of packaging for a product, may be relatively affordable. While a more comprehensive package, which could include multiple types of packaging, full brand strategy, multiple rounds of revisions and different material and technology options can be more expensive.
It’s also worth noting that the cost of materials and production can also add to the overall cost of the packaging design project. Some businesses might opt for more sustainable or eco-friendly materials, which can be more expensive. Other businesses might opt for a more advanced technology, like digital printing, which can also add to the cost of the project.
In general, packaging design can range from a few hundred dollars for a simple design, to several thousands for a comprehensive package that includes multiple types of packaging, branding strategy and materials/technology options. It’s important for small businesses to have a clear understanding of their budget and goals before starting a packaging design project, and also to have a transparent discussion with the designer or the agency, to see if they can give you the best cost-benefit solution.
The decision of whether to use a freelance packaging designer or a packaging design agency depends on a company’s specific needs and goals. Here are a few factors to consider when making this decision:
Packaging design can be beneficial for a wide variety of products, including:
Ultimately, any product can benefit from well-designed packaging, as it can help to increase appeal and sales, build brand recognition, and differentiate the product from its competitors. Packaging design can be a powerful tool for communicating a product’s unique value proposition, and enhance the overall brand experience.
Packaging design services can be provided by a variety of companies, including:
Ultimately, the company providing packaging design services will depend on the specific needs of the project and the desired outcome. It’s important for small businesses to do their research and find a company with the right skills, experience, and style to fit the project. Also, it’s important to consider the company’s approach, whether it’s more focused on design, strategy or a mix of both, since that can affect the outcome of the project.